The Future of Surveillance: How VSaaS Companies are Changing the Game

Video Surveillance as a Services (VSaaS) refers to the delivery of video surveillance and security services over the internet as a subscription-based model. This allows users to access video monitoring and recording services through the cloud from a remote location.

The top VSaaS companies making it big in this industry are-

D-Link

Market Position or History

In 2021, D-Link acquired SNAKEMAKE, a German company that specializes in software-defined networking (SDN) solutions. The acquisition is expected to help D-Link expand its SDN offerings and improve its network automation capabilities.

Business Overview and Strategy

Ken Kao established the company in 1987 with its headquarters in Taipei City, Taiwan. It specializes in producing networking devices such as routers, switches, IP cameras, and storage devices. It has emerged as one of the leading VSaaS providers. Its VSaaS solutions include a range of features, such as remote access, live video streaming, motion detection, and video recording. D-Link offers a range of networking solutions for various industries, including education, healthcare, hospitality, and government, among others.

The company is committed to sustainability and has implemented several eco-friendly initiatives in its manufacturing and operations processes.

Strengths

• Its products are known for their reliability and performance.
• The company offers a wide range of networking solutions for both home and business use.
• It is environmentally responsible.
• It constantly innovates and introduces new products to meet the changing needs of its customers.

Weaknesses

• D-Link has faced criticism in the past for security vulnerabilities in some of its products.
• The company does not have as extensive of a network of authorized repair centers.
• Its warranty and return policies may not be as generous as some of its competitors.

Pelco Inc.

Market Position or History

In May 2021, Pelco announced the launch of its Sarix Professional (Pro) Series 3 Fixed IP cameras with features like advanced analytics, increased resolution, and improved low-light performance, among others.

Business Overview and Strategy

Headquartered in Fresno, California, United States, the company was established in 1957. It predominantly provides video surveillance and security solutions. Its product offerings include a range of video surveillance cameras, video management systems, and other security solutions.

Pelco’s core strength is its emphasis on technology and innovation. Its primary aim is to provide innovative, reliable, and high-quality video surveillance and security solutions to its customers. It further strives to minimize its environmental impact and operate its business in an ethical and socially responsible manner.

Strengths

• It has a broad customer base.
• It is environmentally and socially responsible.
• It has a strong reputation as a trusted provider.
• It has a strong customer support and technical assistance.

Weaknesses

• It provides less user-friendly video management systems.
• Its products have limited customization and flexibility.
• It has limited geographic coverage in some regions.

Teledyne FLIR LLC

Market Position or History

In 2020, Teledyne FLIR LLC launched  a new product called the FLIR Elara FR-345-EST, which is a thermal security camera with built-in human temperature screening capabilities

Business Overview and Strategy

Headquartered in Wilsonville, Oregon, United States, the company was established in 1978. It primarily designs, develops, and manufactures thermal imaging cameras, sensors, and related products. Its products are used for a variety of purposes, such as surveillance, detection, and measurement, as well as search and rescue operations.

Teledyne aims at providing innovative and reliable thermal imaging and sensing solutions that help customers solve complex problems and improve their operations. . The company also seeks to promote sustainable practices and reduce its environmental impact through its products and operations.

Strengths

• It has a broad geographic presence and market reach.
• It offers a wide range of products for diverse applications.
• It extensively focuses on innovative technology for enhanced security.

Weaknesses

• It heavily relies on government contracts and funding.
• It has limited focus on non-thermal imaging technologies.
• It has limited product customization options.

GeoVision Inc.

Market Position or History

In 2018, Geovision partnered with automation technology company Beckhoff Automation to integrate their respective products and offer a comprehensive solution for industrial automation and security.

Business Overview and Strategy

Headquartered in Taiwan, the company was established in 1998. It specializes n the design, development, and manufacturing of video surveillance and security systems. The company offers a range of products and solutions, including IP cameras, network video recorders, access control systems, and video management software.

GeoVision aims to provide innovative and reliable video surveillance solutions that help customers improve their security and operations while also promoting sustainable practices and reducing its environmental impact.

Strengths

• It offers a wide range of video surveillance and security products.
• It offers strong customer support and technical assistance.
• Its products are known for their durability and long-lasting performance, even in harsh environments and extreme weather conditions.

Weaknesses

• It does not have the same level of marketing and advertising presence as some of its larger competitors.
• It has slower product development cycles.

Axis Communications AB

Market Position or History

In 2021, Axis Communications partnered with Milestone Systems to offer customers an end-to-end video surveillance solution.

Business Overview and Strategy

The company was founded  by  Martin Gren, Keith Bloodworth, and Mikael Karlsson in 1984. Its headquarters are located in Lund, Sweden. It predominantly  designs and develops a range of products including IP cameras, network video recorders, and video management software, which are used in various industries such as retail, transportation, banking, and government, among others.

Axis aims to provide innovative and reliable video surveillance solutions that help customers improve their security and operations while also promoting sustainability and reducing environmental impact.

Strengths

• It has excellent reputation for reliability and performance.
• It provides comprehensive network security and data protection options.
• It has a strong focus on research and development.

Weaknesses

• It has limited support for analog cameras and systems.
• Some customers may have concerns about the privacy implications of video surveillance.
• It has limited customization options for some products and solutions.
• It has limited presence in some emerging markets.