Global Social Media Analytics Market is valued at USD 6.52 Billion in 2021 and is expected to reach USD 30.25 Billion by 2028 with a CAGR of 24.5% over the forecast period.
Social media analytics is a methodology of gathering information from different social media platforms and afterward analyzing the information to go with pertinent business choices. It utilizes social media analytics devices like investigation, iconosquare, tailwind, Google investigation, and others, to extract information connected with client opinions, to support an organization’s marketing exercises and client support. Social media furnishes potential opportunities for associations to interface with their clients. It is vital to test and tracks the outcomes created through social media to distinguish the best procedures. There are three fundamental stages in analyzing social media: data analysis, data identification, and data interpretation.
The Covid-19 pandemic has shown a positive impact on the growth of the global social media analytics market. During the Covid-19 pandemic, people started using social media platforms as a way to communicate around the world. Due to the lockdown, people stayed at home and social media platforms were crowded at that time. So many governments, public officials, and hospitals used social media platforms to communicate with the public and spread awareness about safety and actions to be taken in communicable diseases.
Headquarters: 1600 Amphitheatre Parkway, Mountain View, California, 94043, United States
Revenue: $257 Billion
Google is a US Based Top multinational technology company. Which was Established in 1998. The company's specialties are artificial intelligence, search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, and consumer electronics.
It has been referred to as the "most powerful company in the world" and one of the world`s most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. It is considered one of the Big Five American information technology companies.
Headquarters: 1 New Orchard Road, Armonk, New York, 10504, United States
Revenue: $57 Billion
International Business Machines Corporation (IBM) is a US Multinational Technology Company. Which was Established in 1911. IBM manufactures and sells computer hardware, middleware, and software, and provides hosting and consulting services in areas ranging from mainframes to nanotechnology.
IBM is also a major research institution, holding the record for most annual US patents generated by a single company. IBM inventions include automatic teller machines (ATMs), floppy disks, hard drives, magnetic cards, relational databases, the SQL programming language, UPC barcodes, and dynamic memory random access. (DRAM).
Headquarters: 2300 Oracle Way, Austin, Texas, 78741, United States
Revenue: $41 Billion
Oracle Corporation is a US Based multinational computer technology company. Which was Established in 1977. Oracle is the world's third-largest software company by revenue and market capitalization.
The company sells software and database technology (especially Companies Own brands), cloud engineering systems, and enterprise software products, such as enterprise resource planning software (ERP), human resource management (HCM), customer relationship management (CRM) software (also known as customer experience), enterprise performance management (EPM) software and supply chain management software.
Headquarters: 415 Mission Street, 3rd Floor, San Francisco, California, 94105, United States
Revenue: $25 Billion
Salesforce, Inc. is a US cloud-based software Organisation. Which was Established in 1982. The company offers customer relationship management software and applications focused on sales, customer service, marketing automation, analytics, and application development.
The company helps to unify all departments for better customer focus with Customer 360, the world's No 1 CRM.
Headquarters: 345 Park Avenue, San Jose, California, 95110, United States
Revenue: $15 Billion
Adobe Systems Incorporated is also Reffered As Adobe Inc a US Based multinational computer software company. Which was Established in 1982. specializes in software for creating and publishing a wide variety of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print. Its flagship products include Adobe Photoshop image editing software; Adobe Illustrator vector illustration software; Adobe Acrobat Reader and Portable Document Format (PDF); and a multitude of key tools for creating, editing, and publishing media content.
Adobe provided a bundled solution for its products called Adobe Creative Suite, which evolved into a subscription software as a service (SaaS) offering called Adobe Creative Cloud. The company has also expanded into digital marketing software.
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