In-Car Infotainment Market is valued at USD 20.91 Billion in 2021 and is expected to reach USD 36.30 Billion by 2028 with a CAGR of 8.2% over the forecast period.
In-car infotainment is vehicle systems that are used to deliver information and entertainment to the driver or passenger through audio, video interfaces, control elements like screen display, voice command, button panel, and more. The main components of in-car infotainment systems are integrated head-unit, head-up display, high-end DSPs, and GPUs to support multiple displays, operating Systems, CAN, LVDS and other network protocol support, connectivity module, and digital instrument cluster. Modern in-car infotainment system connects with all the smart automotive technologies like ADAS systems, telematics devices, smartphones, sensors, and V2X connectivity solutions, etc., and integrates them with each other to provide a great driving experience.
In-car Infotainment systems provide services like climate control, navigation, Wi-Fi, Bluetooth, interactive voice recognition services, live media streaming services, and smart technology for mobile integration. Many Car manufacturing companies and electronics and software developers work together to come up with a user-friendly, safe, and easy to use in-car infotainment system. The first in-car infotainment system touch screen was launched in 1986 and invested by Buick Riviera.
COVID-19 pandemic has shown a negative impact on the growth of the global in-car infotainment market. In an effort to restrict the people's movement, the many governments across the world announced a complete lockdown across the countries. In April 2020, zero number of cars sold as well as in mid-June, the dealerships resumed partial operations and completed pending deliveries. During the pandemic, several manufacturing industries were closed and halted their production for a short period due to strict rules and government guidelines. Because of these reasons, demand for in-car infotainment systems from car manufacture is less as well as due to shortage of supply for the raw materials, labor unavailability and broken chain of the manufacturing process affected the growth of the global in-car infotainment market.
The global in-car infotainment market is segmented on the basis on services, form, by vehicle type, component, location, operating system, and region & country level. Base on service, the global in-car infotainment market is classified as entrainment services, navigation services, e-call, vehicles diagnostics, and others. Base on form, the market is classified as embedded, tethered, and integrated. Base on vehicles, the global in-car infotainment market is classified as passenger r car, LCV, HCV and others. Base on components in-car infotainment is classified as display units, control panels, telematics control unit, head-up displays and others. Base on location, the market is divided into front row and rear row. Base on the operating system, the market is classified as Linux, QNX, Microsoft, and others.
The regions covered in the In-Car Infotainment Market report are North America, Europe, Asia-Pacific, and the Rest of the World. Based on a country level, the market of In-Car Infotainment is sub divided into U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, Southeast Asia, Middle East Asia (UAE, Saudi Arabia, Egypt) GCC, Africa, etc.
The major players in the in-car infotainment market are:
November 10th, 2020: Hyundai’s entire fleet starting in 2022 will include Nvidia’s AI platform for in-vehicle infotainment systems. The announcement means Hyundai, Kia and Genesis models, entry-level to premium, will come standard with Nvidia Drive systems. Drive is made up of hardware and software, which will be used to provide audio, video, navigation, connectivity and AI-connected car services. New car owners will be able to add new functions and safety features after the car is purchased.
One of the major factors driving the growth of the global in-car infotainment market is the increasing production rate of all types of vehicles such as four-wheelers and others, and growing end-user demand for comfort and safety. The In-Car infotainment systems are used in different types of vehicles such as light commercial vehicles and heavy commercial vehicles and others. As per the data available from Indian Automobile Manufacturers, in august 2021 approximately 232,224 passenger vehicles were sold in the local market. In the year 2019 Indian auto industry sold approximately 29, 62,052 units of passenger cars. The US auto industry sold approximately 3.4 million cars in the year 2020. According to the India Brand Equity Foundation (IBEF), in 2019-20, the total passenger vehicles sales reached approximately 2.8 million, while approximately 2.7 million units were sold in FY21. Thus the increasing production of vehicles is driving the demand for in-car infotainment systems.
In addition, the rising adoption of cloud technology is another factor that drives the growth of the global in-car infotainment market. The growth in demand for safeness, comfort, and aesthetic features has directed several technological advancements in vehicles. One of the similar advancements includes the use of cloud supported infotainment system which thereafter increases the comfort position of the passengers inside. Rising end-users demand for live streaming facilities for music, internet radio, and smartphone integration with rapid development in cloud technology and its application is also supplementing the market growth. Cloud adoption allows on-demand entertainment from cloud-based sources to in-car infotainment systems first of original media databases including CD/ DVD players and Bluetooth. For instance; 50% of car manufacturers spend more than $1.2 million on cloud services annually. In the year 2021, cloud technology infrastructure was grown by 35%. Also, in-car infotainment systems allow storage and sharing of media files similar to photos, music, video, over the cloud network and save local storage space. Thus, it provides huge motivation to the global in-car infotainment market growth.
However, high investment is required for in-car infotainment systems, and the need to upgrade the system software after certain intervals of time may likely to hamper the growth of the in-car infotainment market. In spite of that, the disturbance caused by in-car infotainment services to the driver while driving in terms of safety norms taken by the government is expected to open more opportunities for the further growth of the global in-car infotainment market players globally.
North America is expected to dominate the global in-car infotainment market due to the high adoption of the new in-car infotainment systems in this region. The United States has also reported the topmost number of in-car individual assistant systems like the Amazon Alexa and other real-time business software systems. Companies like Continental AG and Harman International are solving accelerated reality navigation systems.
Europe is also expected to witness significant growth in the global in-car infotainment market. Increasing manufacturing hubs with prominent premium vehicles manufacturers and automotive original equipment manufacturers will boost this market in this region. Europe is home to auto technology manufacturers. Along with the world's leading automobile manufacturers, Europe is also the home to the most extensive technological original equipment manufacturers, which works in domains such as navigation systems, audio units, display units, and comprehensive systems.
The Asia Pacific is expected to witness the fastest in the global in-car infotainment market owing to the increasing investment in this field and rising penetration of a number of players in the market.
Middle East and Africa
|2015 - 2021
|2022 - 2028
|Market Size in 2021:
|USD 20.91 Billion
|Base year considered
|Forecast Period CAGR %:
|Market Size Expected in 2028:
|USD 36.30 Billion
|Tables, Charts & Figures:
|In-Car Infotainment Companies
|Alps Alpine Co., Ltd., Samsung Electronics Co., Ltd., Panasonic Corporation, Pioneer Corporation, Audi AG, BMW Group, Continental AG, Ford Motor Company, Visteon Corporation, Volkswagen AG
|By Services, By Form, By Vehicles, By Component, By Location, By Operating System
|North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa
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