25 Aug 2021
"The global kombucha market value is estimated to reach USD 6.5 Billion by 2025 at a CAGR of 15.5%"
Growing consumer awareness, evolving patterns of food consumption, increasing importance of kombucha in health improvement are the key factors expected to drive the global market demand for kombucha.
Kombucha is a type of beverage made with fermented black or green tea. It is generally, consumed as a health drink. Although it is available commercially, it can be brewed at home also. A variety of microorganisms are involved in the fermentation process that enhances the health benefits of the resulting probiotic drink. Although there is no certain origin of kombucha, it is believed to invented in China. Currently, the drink is broadly brewed in Korea, rural Russia, and Japan. It is believed to be effective in the cure of certain health conditions such as arthritis, cancer, hair loss, inflammation, hangovers, and hypertension. Several lactic and acetic acid bacteria along with yeast are identified to play an important role in the brewing process of green tea leaves.
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FDA (The U.S. Food and Drug Administration) has characterized kombucha as an expert process and has recommended some GMPs (Good manufacturing practices) and SOPs (Standard operating procedures) for obedience in production of kombucha. An ecological composition and the ingredients of kombucha may vary according to the fermentation process utilized. The nutritional composition of kombucha tea comprises antioxidants, live yeasts, and several beneficial bacteria, minerals, organic acids, and B vitamins. The drink is available in both flavored as well as unflavored forms. Over the last few years, it has emerged as an important functional beverage across the globe.
This industry report categorizes the global kombucha market based on product type, SCOBY (Symbiotic Community of Bacteria and Yeast) type, and distribution channel. Key product type categories include flavored and unflavored kombucha. Key SCOBY types studied in the industry report are homegrown SCOBY, Heirloom or Vintage SCOBY, Tibetan SCOBY, Island Girl SCOBY. On the basis of the distribution channel, the market is categorized as offline channel and online channel. The offline channel category comprises supermarkets, hypermarkets, specialty stores, and departmental stores. By geography, the market is categorized as Asia Pacific, Latin America, Europe, North America, and Middle East and Africa.
Key Industry Players in the Global Kombucha Market Report
The research report also assesses the competitive landscape of the global kombucha industry with an emphasis on the top companies involved in kombucha manufacturing and distribution. The industry's competitive analysis comprises business profiles, strategic developments, product overview, and financial summary of major companies. Major companies analyzed in the research report are Townshend’s Tea Company, Millennium Products, Inc., Reed’s, Inc., Live Soda Kombucha, The Hain Celestial Group, Revive Kombucha, Kombucha Wonder Drink, Kosmic Kombucha, Buchi Kombucha, Gt’s Kombucha, The Humm Kombucha Llc, Red Bull Gmbh, Nesalla Kombucha, Cell - Nique Corporation, and Makana Beverages Inc and many among others. Strategic partnerships, well-planned distribution networks, and vigorous promotional activities are major strategies adopted by kombucha manufacturers.
The rapid expansion of the functional beverage industry, an increasing number of new investors, and strong research & development activities by existing industry players are the key factors anticipated to drive the global demand for kombucha tea.
The global kombucha market comprises numerous local and international manufacturers. Since the consumers have become more aware of the health benefits associated with the consumption of kombucha tea, many prominent stakeholders are looking to invest in the sector especially, across untapped and emerging markets. Changing consumer behavior, the influence of western culture on food consumption and availability of international brands are anticipated to boost future growth opportunities across the untapped market. However, certain policies and regulations regarding the manufacturing, processing, packaging, and distribution are anticipated to pose challenges for industry growth.
Flavored kombucha and online product distribution are popular industry trends worldwide. Moreover, the strategic collaboration of multinational beverage companies with local or new kombucha players is expected to boost future market growth.
A wide variety of fruits, spice, herbs, flowers, vegetables, and algae are used as a flavoring agent in kombucha tea. Some of the common fruit flavors include apple, lemon, grape, blueberry, raspberry, strawberry, peach, lime, mango, orange, cherry, pineapple, passionfruit, pomegranate, dragon fruit, watermelon, kiwi, and coconut. Jasmin, Hops, Hibiscus, and rose are the common flowers used to add unique flavor to kombucha drink. Large-scale commercialization, availability of standard procedures, and advancement in the traditional fermentation process are expected to drive future growth in the kombucha industry. Online distribution and digital marketing are other important factors anticipated to contribute to the elevated sales of kombucha tea.
North America is at the leading position and is estimated to sustain its dominance during the forecast period
The market growth in the region is due to advanced and robust production systems, a strong industry base, advanced technologies, and a well-established consumer base. Over decades the U.S. has witnessed the establishment of several kombucha companies. Additionally, these companies are highly commercialized and large-scale production of kombucha tea. The region represents around 162 KBI (Kombucha Brewers International) registered kombucha manufacturers. Most manufacturers aim to avoid pasteurization to produce a beverage with natural microbes and without additional probiotics.
Increasing consumer preference for healthy and nutritious functional beverages as an alternative to artificially sweetened and sugar-sweetened soft drinks is anticipated to drive the demand for kombucha in European countries. In Europe, Spain represents the maximum number of kombucha companies registered with KBI (Kombucha Brewers International). Russia, Germany, and France are the prominent countries in the region contributing to the overall demand for kombucha in the region.
Australia and China are the countries in Asia Pacific contributing significantly to the overall growth of the kombucha market in the region. Frequent new product launches, diversity in flavors, and a long history of kombucha consumption are the key market driving factors identified in the countries. South Korea, New Zealand, India, and Hong Kong are some emerging markets for kombucha owing to growing consumer awareness and penetration of international brands.
In Latin America, Mexico represents the maximum number of kombucha manufacturers registered with KBI (Kombucha Brewers International).
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