Language Learning Market

Language Learning Market is valued at USD 59.60 Billion in 2021 and is expected to reach USD 191.06 Billion by 2028 with a CAGR of 18.3% over the forecast period.

Scope of Language Learning Market

Language learning is described to as an active process of developing an ability to communicate efficiently in one or numerous languages. The process begins right after birth as we begin to pick up new words from our surroundings and try to pronounce them as we reach a certain age. The language learning process involves listening, reading, writing, and speaking. Due to widespread globalization, the masses are focussing on to learn various foreign languages to enhance their overall personality and knowledge repository.  

The advent of language learning applications, rapidly evolving e-learning sector, and technological advancements in the field are primarily augmenting the outlook of this business vertical. Further, increasing government expenditure on the education sector, rising R&D investments in the field, along with widespread globalization are adding momentum to the progression of this industry sphere. 

Alongside, emergence of potential players in this industry, rising preference for multilingual employee force across multinational organization, and the integration of artificial intelligence in the language learning domain are creating lucrative opportunities for this market to prosper. Moreover, rising language learning interests among the gen Z populace, surging social media proliferation, and prompt adoption of smart devices are aiding the expansion of Global Language Learning Market. Besides, growing trends of remote learning, increasing content digitalization, and the surging population of game-based language learning courses are positively swaying the dynamics of this industry vertical.

The ability of any human to process or acquire the capacity to use particular language is termed as language acquisition or language learning. It is an active process since the birth and continues throughout the life. Important aspects in any language learning is reading, writing, listening and speaking which are interconnected. According to Swedish study, language learning helps the brain to grow with improved cognitive and critical skills. Learning different languages can land you an opportunity to see the world and boost your career. Many organizations believe in deep connectivity with other cultures to enhance overall growth and seek professionals with multi-linguistic skills to expand their business opportunities.

Growing adoption of language learning is becoming a part of this growing ecosystem nowadays. The onset of the Covid-19 pandemic resulted in the closure of all institutes and schools, which led to drastic changes in the education sector, with a significant increase in e-learning, whereby education is undertaken remotely using digital platforms. According to UNICEF, during Covid-19, schools for more than 168 million children globally have been totally closed for almost a full year. As well, according to the World Economic Forum, various regions or countries are at different points in their COVID-19 infection rates, and currently, more than 1.2 billion children in 186 countries are impacted by school closures due to the pandemic. This has raised the demand for online language learning during the Covid-19 situation.

Global Language Learning Market report is segmented on the basis of Language Type, Services, End-User, and Region & country level. Based upon Language Type, Global Language Learning market is classified as English, French, Spanish, Mandarin and others. The market is classified on the basis of Services are Online courses and Offline courses. On the basis of End-User, market is divided as Educational Sector, Government Sector, Corporate Sector and Others.

It has been estimated that there is a significant percentage of today’s world population is multilingual. Living in a multilingual world creates more focus for language learning and thus promoting mobility around the world and ensuring the continuity of the translation industry. And the addition of skills in a foreign language to the academic qualifications increases the employment prospects of a person in several fields. The growing trends in the travel and tourism industry, connected with the growing demands of online courses, is also acting as a possible driver for the global language learning market.

Also, rise in globalization of the economy as well as technological advancement is one of the major factors driving the growth of the language learning market over the forecast period. This has become the leading driver of demand within the global market for language learning. Learning different languages can give an person an opportunity to see the world and boost the person’s profession. Therefore, the rise in globalization of the economy as well as technological advancement is driving the market. For example; according to an article, in 2020, Duolingo had become the most popular way to learn a language globally and the most downloaded education app in the world. The company allowed to achieve enormous scale with over 500 million total users and around 40 million monthly active users in every country in the world. Also, according to the World Health Organization, who announced that Covid-19 had become a global pandemic in 2020, 30 million new learners began studying a language on Duolingo, which is 67% more new learners than during the same period in 2019.

The future of the language learning market appears promising in the upcoming years for an extended period. Different companies are predicted to fulfil go-to-market strategies, mergers and acquisitions, and new product launches to remain competitive and meet the escalating demand for language learning markets. Rosetta Stone LTD., EF Education First Ltd., Babbel, Speexx, Duolingo, and others are hugely contributing to the global market for language learning. For example; recently, Duolingo, the world's most downloaded education app, has published research in the peer-reviewed journal ""Foreign Language Annals"", which demonstrates the effectiveness of using its courses for self-study.

COVID-19 Impact

The emergence of the coronavirus pandemic had a positive impact of the progression of this business vertical. This is mainly powered by the restrictive containment measures announced by various governments which in turn increased the trends of remote learning. Since the mobility of the masses was restricted for a long period, everyone was confined to their homes. This shifted their inclination towards investing their time on learning new skills or languages. Many people opted for online language learning courses available on the web to spend their free time in a highly productive manner. This in turn benefitted the entire marketplace during the pandemic era.

Key Trends

Importance of language learning to boost career growth is aiding industry outlook 

Every person wants to build a robust career and does all the needful to achieve their primary goals. Apart from relevant degree and skills, various organizations also look for additional skillsets while hiring an employee. In fact, prominent multinational companies look for multilingual workforce since their brands and units are spread across diverse regions. This has pushed the masses to learn new languages as an effort to boost their career by receiving lucrative employment opportunities. These factors are accelerating the expansion of this market. 

Technological advancements in the field to fuel market development 

With rapid internet proliferation and digitalization, the e-learning sector is gaining massive popularity. The masses across various nations are opting for digital language learning courses. A wide array of advancement technologies like AI is being integrated into this sector to facilitate automated speech assessment and recognition. Moreover, these technologies also enable the creation of personalized learning modules for each user which in turn makes language learning easier for them. This is acting as another growth catalysts for Global Language Learning Market. 

Rising Gen Z population base is escalating the demand for language learning solutions 

The Gen Z population is highly motivated to learn new skills and languages to enhance their career development trajectory. Other than that, they are the highest consumer of digital and social media content. Foreign language shows are gaining immense popularity among this population, driving them to learn a particular language. Experts believe that a person can connect with a certain culture or country by learning their language. This in turn is elevating the demand for language learning solutions worldwide.

Growing Implementation of Smarter Artificial Intelligence is Trending in Language Learning Globally

Artificial Intelligence (AI) is also being implemented ever more widely in education, from automated assessment to speech recognition, adaptive and personalized provision of educational resources. Digital upskilling indeed transformed the approach global organizations perceive learning & development (L&D) especially when the use of virtual classrooms has become the most viable alternative during the COVID-19 pandemic. This shifted learning leaders’ emphasis to digital learning modalities to continue training their employees wherever they are. Digital language learning has become the norm for corporations as L&D functions start to shift from traditional in-person face-to-face (F2F) learning to online and virtual modes of learning. This has led to the wider use of technology in L&D than ever before. In September 2021, Indian Institute of Technology-Bombay (IIT-B) have launched an artificial intelligence (AI)-based software ecosystem that converts scientific and technical content from English to Hindi and various other Indian languages. The demand for artificial intelligence (AI) has become trendy way in the corporate learning sphere. It paved the path for a more immersive learning environment and training design that benefits employees, students and organizations, educational bodies as it improves efficiency and productivity.

Regional Landscape

Considering the regional frame of reference, the Global Language Learning Market has been bifurcated into Europe, Latin America, Middle East & Asia, North America, and Asia Pacific.

Among these, the Middle East & Asia region is projected to account for a significant revenue share over the forecast duration of 2022-2028. This is attributable to the increasing consumption of digital content, growing career consciousness of the masses, along with a steep rise in the Gen Z population base. 

Meanwhile, Latin America is expected to amplify with a high CAGR over the assessment timeframe of 2022-2028. This is ascribed to the emergence of efficient language learning applications, increasing number of job seekers, together with rapid R&D investments in the field. 

Europe is dominating the Global Language Learning Market

Europe is expected to dominate the Global Language Learning Market within the forecast period attributed to highest number of foreign language learners in this region. According to the study by Pew Research Center, highest numbers of primary and secondary students learning foreign language are from European countries. Duolingo, U.S. based firm stated that language learners increased in 2020 in U.K by 132%. The choice of language in this region is English, French and German. In the U.S., Spanish is the top choice by language learners. Asia Pacific is expected to develop at a significant rate owing to the increase demand for language learning as well as rising investments and expansion by various MNC’s. Furthermore, language learning is also a part of curriculum in the region is also expected to support the growth of language learning market over the forecast period.

Segmental Assessment of Global Language Learning Market 

By Type 

• English
• Spanish
• German
• Chinese  
• French
• Others

The English segment is reckoned to amass notable gains over the forecast duration. This is credited to the widespread globalization and the growing adoption of English as the primary official language of various nations.  

By Learning Mode

• Offline
• Online

The online segment is slated to gain significant returns over the stipulated timeline due to the prompt internet proliferation, rising remote learning trends, and growing adoption of smart devices.  

By End-Users   

• Institutional Learner  
• Individual Learner 

The individual learner segment presently captures a substantial volume share owing to the rising focus of the masses to learn new languages and skills with an aim to boost their career.

Language Learning Market Key Players

• Rosetta Stone LTD
• EF Education First
• Babbel
• Speexx
• Sanako Corporation
• Intap Labs Pvt
• Ufostudio
• Busuu
• Duolingo
• Others

Market Segmentation

By Type  

• English 
• Spanish 
• German 
• Chinese 
• French 
• Others 

 By Learning Mode  

• Offline 
• Online 

 By End-Users  

• Institutional Learner 
• Individual Learner 

On Special Requirement Hospital Language Learning Market Report is also available for the below Regions and Countries

North America

• U.S.
• Canada

Europe

• Germany
• France
• U.K.
• Italy
• Spain
• Sweden
• Netherland
• Turkey
• Switzerland
• Belgium
• Rest of Europe

Asia-Pacific

• South Korea
• Japan
• China
• India
• Australia
• Philippines
• Singapore
• Malaysia
• Thailand
• Indonesia
• Rest Of APAC

Latin America

• Mexico
• Colombia
• Brazil
• Argentina
• Peru
• Rest of South America

Middle East and Africa

• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest Of MEA

Report Analysis	Details
Historical data	2018 - 2021
Forecast Period	2022 - 2028
Market Size in 2021:	USD 59.60 Billion
Base year considered	2021
Forecast Period CAGR %:	18.03%
Market Size Expected in 2028:	USD 191.06 Billion
Tables, Charts & Figures:	175
Pages	300
Language Learning Companies	Duolingo Inc, Sanako Corporation, Inlingua International Ltd., Rosetta Stone, Berlitz Corporation, Memrise Inc., Babbel, Busuu Ltd, iTutor Group and others
Segments Covered	By Type, By Learning Mode, By End-Users
Regional Analysis	North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa