Pay TV Market

Pay TV Market Size, Share & Trends Analysis Report

Pay TV Market By Type (Prepaid, Postpaid), By Delivery Mode (Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting, Internet Protocol Television (IPTV)), By Technology (Cable TV, Satellite TV, Internet Protocol TV (IPTV)), Industry Analysis, Trends, And Forecast, 2021-2027

Report ID : BMRC 1608
Number of pages : 300
Published Date : Nov 2022
Category : Semiconductor
Delivery Timeline : 48 hrs
Single User : $3250

Corporate User : $7999

Global Pay TV Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2021-2027- Growing preference towards pay TV among users, rising numbers of internet users and customized channel subscriptions are some of the major factors driving the growth of Global Pay TV Market.

Global Pay TV Market is valued at USD 184.23 Billion in 2020 and expected to reach USD 206.59 Billion by 2027 with a CAGR of 1.65% over the forecast period.

Scope of Global Pay TV Market Report:

Pay television refers to subscription-based television services, which are typically provided by multichannel television providers but are increasingly available via digital terrestrial and streaming television. Pay television is also known as subscription television and premium television. Pay TV usually bundles content and requires the customer to purchase a specialized coaxial cable or satellite dish network set-top unit. To avoid service theft, pay TV signals are encrypted. Each cable or Satellite Company’s proprietary set-top box has a tuner that can receive the provider's encrypted digital television (DTV) signals and convert them to a format that the television can comprehend. The concept is most commonly associated with premium entertainment services that focus on movies or general entertainment programs, but it can also refer to sports and adult entertainment. Pay television channels are available in a variety of price ranges. Many advertising-supported channels combine this revenue with a cheaper subscription charge. Pay television first appeared in the United States in the late 1970s and early 1980s as encrypted analogue over-the-air broadcast television that could be decrypted with appropriate equipment. Throughout the multi-channel transition and into the post-network era, the concept expanded quickly. The global demand for pay television is being strengthened by the development of increased use of internet, better customization in channel subscription and other factors.

During the Covid-19 outbreak, governments in various countries took precautions that resulted in temporary shutdowns. The need for entertainment has increased, resulting in an increase in the use of pay TV subscriptions. Additionally, during the pandemic, internet usage surged, which has shown a beneficial impact on internet protocol television subscribers. These days, people are focusing in significantly on content delivery stages like digital TV, Netflix, and Amazon Prime, which are required to impact the development of the pay TV service market. However, as people gain a better understanding of the internet and the need for pay TV for amusement in order to protect social distance, the demand for pay TV has increased. People who work or learn from home require a way to communicate with one another, which has increased the need for pay TV market growth.

Global pay TV market is segmented on the basis of type, delivery mode, technology and region & country level. Based upon types, pay TV market is classified into prepaid and postpaid. Based upon delivery mode, market is classified into digital terrestrial broadcast, satellite broadcast, cable television broadcasting, internet protocol television (IPTV). Based on technology, pay TV market is classified into cable TV, satellite TV and internet protocol TV (IPTV).

Global Pay TV Market Segmentation:

By Type:

  • Prepaid
  • Postpaid

By Delivery Mode:

  • Digital Terrestrial Broadcast
  • Satellite Broadcast
  • Cable Television Broadcasting
  • Internet Protocol Television (IPTV)

By Technology:

  • Cable TV
  • Satellite TV
  • Internet Protocol TV (IPTV)

The regions covered in this global pay TV market report are North America, Europe, Asia-Pacific and Rest of the World. On the basis of country level, the market of pay TV is sub divided into U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, South East Asia, Middle East Asia (UAE, Saudi Arabia, Egypt) GCC, Africa, etc.

Key Players of Global Pay TV Market Report:

Some of the major key players for global pay TV market report covers prominent players like DISH Network Corporation, Foxtel, Bharti Airtel Limited, Tata Sky, DIRECTV, Tricolor TV, Cartel Communications, Comcast Corporation, Fetch TV Pty Market, Rostelecom PJSC and others.

News: British Telecom UK Introduced the Broadband TV Box Pro, which has HDR and Wi-Fi.

On June 4th, 2021; AFTER a significant delay, UK ISP British Telecom finally announced the debut of the TV Box Pro, a new set-top-box for their broadband-based Pay TV (IPTV) service that includes Wi-Fi and High Dynamic Range (HDR) video compatibility, among other things. The company is planning to offer wireless networking in the near future. Until now, BT's You View powered Pay TV service's best STB was their Ultra HD (4K) equipped You View box (Humax DTR-T4000), but it lacked Wi-Fi, like so many other PVR-capable (Personal Video Recorder) devices on that platform, and could only be connected to your broadband router via a wired (Ethernet / LAN) cable. The new box will include 4K, HDR video quality, Wi-Fi, 1TB of storage (twice the old BT TV box's PVR capacity), Dolby Atmos audio, a Bluetooth remote, and four tuners (i.e. allowing customers to record up to 3 shows and watch a fourth simultaneously). It also anticipates the rollout of a new image-led user interface (UI) for both new and current BT TV users. The integrated search feature on the BT TV Box Pro helps to speed viewing and eliminates the need to remember which Programme is on which platform. The set-top box from BT TV also has pause, rewind, and record functions.

Growing Preference for Pay TV among Users, Rising Numbers of Internet Users and Customized Channel Subscriptions Driving the Market Growth

The major factor driving the growth of global pay TV market is growing preference towards pay TV among the users. For instance; according to International Journal of Communication, in the first quarter of 2017 the leading pay TV operators as tracked by media research firm Leichtman had 93.3 million customers. Pay TV subscriptions are frequently consumed as part of a pay TV bundle and are supplied by prominent telcos and cable companies. The proportion of total subscribers in the pay TV market are; Cable TV (system operators) accounted for 48.7%, IPTV for 40.3 percent, satellite for 11%. The majority of OTT service consumers (86%) said they will keep pay TV services in a survey conducted by a government research body. In addition, rising number of internet users may also drive the market growth of pay TV market. The likelihood of online platforms such as Internet Protocol Televisions increasing as the number of internet users grows. For instance, according to International Telecommunication Union, in 2019 more than 57% of homes have Internet connectivity. 93% of the world's population has access to a mobile broadband network. In 2019, over 72% of urban households, about twice as many as rural households, have access to the Internet at home (almost 38%).

Furthermore, customized channel subscriptions are also supplementing the market growth. However, high rates of channel subscriptions and requirement of devices for proper connectivity may hamper the market growth. In spite of that, development of innovative technologies with cheaper prices as well as new options for wireless connectivity can offer more opportunities for the further growth of the global pay TV market.

North America is Expected to Dominate the Global Pay TV Market

The global pay TV market is segmented into North America, Europe, Asia-Pacific Latin America and Middle East & Africa. North America is expected to dominate the global pay TV market within the forecast period due to the increased internet and television usage, as well as increased pay TV usage in this region. For instance; according to Internet World Stats, With 292 million internet users, the United States is the third most populous country on the internet. According to The Condition of Education 2020, in 2018, at home 94% of children aged 3 to 18 had internet access, with 88% using a PC and only 6% using a smartphone. According to U.S. Census Bureau, rural and urban households both had 85.1% broadband Internet subscriptions, with urban households accounting for 86.1% and rural households contributing for 80.8%. According to California State University, percentage of households that possess at least one television in America is 99% and percentage of Americans who use pay TV is 56%.

Asia Pacific is expected to witness a fastest growth in global pay TV market owing to the increasing internet usage as well as usage of online platforms like internet protocol TV. For instance; according to International Telecommunication Union, by the end of 2019 little over half of the world's population had access to the internet, but among the young, this ratio had risen to over 69% (aged 15-24 years). According to International Journal of Information Management, when compared to pre-lockdown levels, internet service usage has surged from 40% to 100%. Cities like Bangalore in India have seen a 100% increase in internet traffic. According to The Asia Video Industry Report 2020; the Asia Pacific area now accounts for more than 61% pay television market, but just about 17% of its earnings. Total pay TV subscribers in Asia Pacific region is 611 million. China and India continue to be the region's two largest multichannel markets in terms of subscribers, accounting for approximately 80% of the region's total pay TV households.

North America

  • U.S.
  • Canada


  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Sweden
  • Netherland
  • Turkey
  • Switzerland
  • Belgium
  • Rest of Europe


  • South Korea
  • Japan
  • China
  • India
  • Australia
  • Philippines
  • Singapore
  • Malaysia
  • Thailand
  • Indonesia
  • Rest Of APAC

Latin America

  • Mexico
  • Colombia
  • Brazil
  • Argentina
  • Peru
  • Rest of South America

Middle East and Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest Of MEA
Report Analysis Details
Historical data 2015 - 2020
Forecast Period 2021 - 2027
Market Size in 2020: USD 184.23 Billion 
Base year considered 2020
Forecast Period CAGR %:

1.65 %

Market Size Expected in 2027: USD 206.59 Billion 
Tables, Charts & Figures: 175
Pages 200
Key Players/Companies DISH Network Corporation, Foxtel, Bharti Airtel Limited, Tata Sky, DIRECTV, Tricolor TV, Cartel Communications, Comcast Corporation, Fetch TV Pty Market, Rostelecom PJSC and others
Segments Covered By Delivery Mode, By Type, By Technology
Regional Analysis North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa

Key Benefits of Global Pay TV Market Report

  • Global Pay TV Market report covers in-depth historical and forecast analysis.
  • Global Pay TV Market research report provides detail information about Market Introduction, Market Summary, Global market Revenue (Revenue USD), Market Drivers, Market Restraints, Market Opportunities, Competitive Analysis, Regional and Country Level.
  • Global Pay TV Market report helps to identify opportunities in marketplace.
  • Global Pay TV Market report covers extensive analysis of emerging trends and competitive landscape.
Vishal Sawant
Busines Development
+91 8830 254 358


We are always looking to hire talented individuals with equal and extraordinary proportions of industry expertise, problem solving ability and inclination interested? please email us



BrandEssence® Market Research and Consulting Pvt ltd.

Kemp House, 152 - 160 City Road, London EC1V 2NX




1-888-853-7040 - U.S. (TOLL FREE)
+44-1173181773 - U.K. OFFICE
+91-7447409162 - INDIA OFFICE

© Copyright 2022-23 BrandEssence® Market Research and Consulting Pvt ltd. All Rights Reserved | Designed by BrandEssence®