Analyst Comment,” Rocketing awareness regarding the benefits of consuming gluten free products and auspicious presence of e-commerce will result in favorable growth for the artisan bakery market in the U.S. creating 25.7 USD billion in 2021 and is projected to reach USD 30.1 billion in 2028”.
Artisan bakery products are extensively diverse in appearance, but generally are superior to mass-produced in terms of flavors, crumbs, structure, health benefits, texture, and many more. Growing consumer preference towards gluten-free products is increasingly enhancing the consumption of artisan bakery products. As artisan bakery products highly contain natural and high-quality ingredients which are comparatively healthier. Artisan products contain tons of necessary nutrients and are excellent sources of fiber, antioxidants, and other substances that help to decrease the risk of diabetes.
And increased awareness regarding the benefits of consuming the artisan products among consumers in the U.S. is significantly growing day by day. As per the study of Brandessence Market Research analyst, more than 30% of consumers from the U.S. stated that they are consistently using artisan products. And nearly 60% of the U.S. consumers stated the reason behind using artisan bakery products is high quality, their texture, health benefits. However, the demand for artisan bakery products have experienced a decline during the Covid-19 pandemic. Due to the lockdown, the overall bakery industry was encountering a deficiency of adequate labor. Being a labor-intensive market, Artisan bakery is presently one of the fastest-hit markets in the U.S. Apart from labor problems, other significant issues, involving the movement limitations owing to lockdown which has interrupted the supply chain. Consequently, the accessibility of raw materials such as wheat and yeast are some of the other crucial concerns that are limiting the growth of the artisan bakery market.
E-commerce is massively pushing various technologies in the artisan bakery market across the U.S. E-commerce provides flexibility to the consumers and offers an opportunity to the artisan bakery industry to develop by offering a varied range of products to their customers. Companies such as A&J King, Dawn Foods Inc., IZZIO artisan bakery, and many more are proving diverse types of artisan foods online. Besides, consumers from the U.S. are very health conscious and significantly started the habit of consuming healthy food. More than 60% of consumers from the U.S. said that they prefer healthy food when shopping. As a result, consumers from the U.S. are choosing artisan bakery products.
New Sourdough Options in Artisan Bakery is Generating the Huge Revenue for the Market: -
Of course, immune health has become top-of-mind for almost everyone since 2020. Consumers are focusing on ways to maintain a healthy immune system, plenty of which can be found in foods such as sourdough bread. Sourdough is commonly associated with fancy products which are also considered a healthy option. Artisan bakeries specializing in artisan sourdough bread are springing up everywhere in the U.S. More particularly, San Francisco is more popular in the production of sourdough products. For example, The Mill, a whole-grain sourdough bakery, Boudin Bakery, Josey Baker Bread, and many others are some of the examples of sourdough producers. The presence of e-commerce and online sale is also enhancing the popularity of sourdough artisan products. Other artisan bread providers are revolutionizing to maintain pace with demand. With its enduring history and tradition in mind, Calise Bakery established new Sourdough Italian Round Bread. With this newest product launch, Calise Bakery expanded its lineup of signature pieces of bread with a delightful take on a traditional Sourdough Italian Round. Besides, sourdough has increasingly become one of the healthiest as well as delicious products in the U.S. and thus, people from the U.S. are massively preferring sourdough artisan products. For instance, as per the study by Brandessence Market Research analyst, the popularity of the product in San Francisco alone is demonstrated by the reality the bakers in the city create more than 3.5 million sourdough loaves every week.
Rising Trend of Using Specialty Flours in Artisan Bakery Products: -
Specialty flours are exceptionally versatile, enhance exclusive taste and texture in an apparently endless number of applications, and hit on various consumer trends and demands. All of these in combination are what’s pushing necessity for specialty flours and grains. The consumption of specialty flours is increasingly expanding across the consumers. Personal health, planetary health, are all part of ‘drivers of innovation,’ and they influence the necessity for ingredients like specialty flours, and many of the ingredients Ardent Mills has launched in 2020. Specialty flours can provide delectable baked goods that have excellent flavor and texture and enhance variety to consumers’ diets. Also, General Mills has a team of dedicated flour experts and is successfully delivering the varieties of specialty flours. With growing consumers' preference for (artisan bakery products) gluten-free food, the number of bakers are inclining towards specialty flours.
Growing Trend for Innovative Ingredients in the Artisan Bakery Industry:-
The overall innovation of artisanal bakery industry is incredibly helpful, with consumers preferring to try new products and supporting local brands with new ingredients. A number of innovative ingredients are used to produce artisan bakery products. Consumer interest is dynamically growing towards gluten-free products. For instance, around 73% of consumers believed they are willing to pay more at retail for products made with healthy ingredients. Moreover, collaborations are very prevalent, permitting brands to share the cost of development and is specifically apparent with ingredient partnerships to enhance new products' texture, taste, color, and flavor. A current example of Ardent Mills, which is proactively setting customers up for achievement with its acquisition of Andean Naturals family of products and processes in 2020. A number of companies, bakers are making business strategies to offer equivalent texture, taste, color, size, and cook volume to their consumers. Attraction towards texture, the taste is allowing consumers to focus on various innovative ingredients which are becoming comparatively more popular in the U.S. in recent years.
Take & Bake is also an Emerging Trend of the U.S. Artisan Bakery Industry:
Overall new product launches in the bakery category were dropped during the pandemic, but the effect was particularly noticeable for suppliers of in-store bakeries. Even in Covid-19, the demand for artisan bakery products was stable due to “Take & Bake”. For example, La Brea bakery located in California was placing greater emphasis on building its Take & Bake brand. And, started boosting the Take & Bake product line to better solve consumer requirements. The consumer's demand for Take & Bake has increased during Covid-19 and hence, manifold companies enhanced automation at their bakeries. With the growing demand for Take & Bake, bakers have also started to launch artisan bakery products. Moreover, new varieties of Take & Bake are expected to be introduced and increase in upcoming years.
On Special Requirement US Artisan bakery Market Report is also available for below Regions and Country:
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